INTRODUCTION
A team of enthusiasts and professionals working together in 2014 to create a multicurrency financial platform, consisting of 5 key elements:
■ multicurrency wallet
■ payment system
■ trading platform
■ markets
■ discount program

The goal of this project is the creation of a universal payment ecosystem that is able to unite the real sector of economy and the world of cryptocurrency for exchanges, calculations and interactions.
Reaching goals is accomplished with the help of a favorable offer for clients in the form of receiving discounts from business partners, using easy-to-use apps to provide "in one click" payments, as well as a number of related services.
Already now, more than 150 business partners around the world join us, because the ease of using our platform is the key to business success and development.

MARKETING

Each member of the Enjoy Life platform can become a client (using system discounts and bonuses) as well as business partners (attracting customers for his business). We expect the total number of B2B segment representatives to be from 8 thousand participants by 2018. 32 thousand participants by 2020. The following graph is the platform geographic segmentation of platform participants:

These results can be achieved using a promotional strategy that represents an active international expansion. It is based on the development of partner networks and training programs that make it possible to attract users. The marketing cost structure is presented below:

Another important element of promotion is the franchise program. After enrolling in the Enjoy Life system for $ 14.99, partners can activate a $ 199 franchise. Franchisee partners get a chance to attract businesses from any country, and undergo certified training. Her account receives 12% of the business-given discount from each check.

INVESTMENT PROPOSAL

ENJL Token is an intra-platform currency that enables the following activities in the Enjoy Life system:
■ payment for products and services and transfers within the system;
■ realization of B2B / B2C opportunities;
■ the ability for users to act as Sales Agents to obtain service promotions and opportunities for Enjoy Life;
■ virtual store rental (under development);
■ encourage notification to customers and other marketing capabilities of the system.

The token price growth is provided by two aspects of platform work:
01 Users will be offered the choice of how to pay commissions for any service within the Enjoy Life: USD or ENJL token platform, and for tokens primarily, this service will always be cheaper by 10-40% than paying USD.
02 Businesses receiving ENJL tokens will receive more privileges and discounts on the Enjoy Life platform.
Enjoy Life will do 5 rounds of token emissions, which will directly depend on the capitaliza-tion platform. Limited token - 50 million pcs. with an almost unlimited number of platform users:

ICO PARAMETER

To implement the project, Enjoy Life withdrew funds through ICO to realize ENJL tokens. This will help in part to finance the following costs, which are necessary for the successful implementation of the project:

SUMBER

WEBSITE: http://ico.enjoy-life.world/en

WHITEPAPER: http://ico.enjoy-life.world/Enjoy%20Life_WP_eng.pdf

Author: adifariz

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